Demand Soars for Pet-Friendly Rental Homes – What Does This Mean for the Rental Market?

The ‘pandemic pet boom’ has seen more than a third of UK households become pet owners since the first lockdown period in March 2020.

And now research has found that the rise in pet ownership is now translating to the rental market, with demand from tenants looking for pet-friendly properties up by 120% within a year.

The significant increase in demand, which was measured by Rightmove on the number of prospective tenants enquiring about properties discovered that total tenant demand had risen by 13%.

Could this new trend impact the types of properties renters search for long-term?

Becoming a pet owner is a long-term commitment, so it is important to consider the impact it has on the rental market in the future. This may well be a signal to landlords that if they were to consider allowing well-behaved pets, it could open up a bigger pool of potential tenants.

Other property platforms such as Get Living agreed with this statement, as they had also seen a substantial increase in people looking for properties that allow cats or dogs. Get Living had become pet-friendly across all its neighbourhoods last summer, and one fifth of potential residents mention pets specifically as part of their requirements.

What tenants want

Over the last year, many home movers have prioritised outside space as demand for properties with a balcony has increased by 70%, while demand for properties with gardens has risen by 39%. Parking has increased in popularity (up by 48%) and one of the most common requests from renters, all bills included which is up by 38%.

10 most popular terms used in Keyword Sort for renters (according to Rightmove)

1. Pet friendly / Pets allowed
2. Balcony
3. Garden
4. Furnished
5. Garage
6. Bills included
7. Parking
8. New build
9. Terrace
10. Ensuite

Are you among the millions of households across the UK sharing your home with a new best friend? Let us know over on our social media channels!


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